Outdoor Advertising

Add another dimension to your OOH creative.  If you have seen some of our latest billboard campaigns, you may wonder how does the magic happen?  By utilizing novel printing techniques in conjunction with revolutionary Light Tape® Lamps as the backlight, you can add another dimension.

Our OOH Light Tape® panels are designed and custom manufactured to illuminate any surface, from billboards to transit. We have a patented process for installing Light Tape® panels in a matter of hours on just about any large format OOH space that is easier than hanging wallpaper.

CREATING A DAY TO NIGHT TRANSITION

Completely change a day scene into something different at night. You have the ability to create texture or definition using layers of shading on the rear of the creative. For a day/night illumination versus selective illumination, you are now able to create a ghost image.  At night when backlit, a secondary image is visible.

LOOKS LIKE YOUR STANDARD BILLBOARD BY DAY….

TURNS INTO A NEW SCENE BY NIGHT!

For Day/Night creative effects, there are a few things consider. If the creative is white or light in color, it is then possible to reverse print another image on the rear. When illuminated, the reverse image blocks the light, and gives the illusion the shaded image is now on the surface.  The key is to have a contrast between the front image and rear.

SELECTIVELY LIGHT UP YOUR MESSAGE

To accomplish a selectively illuminated effect, the reverse side of the graphic is blacked out, forming a delineation outline around the elements of the design that are to be featured when the creative transitions from day to night. This is great for when your creative lends itself to having certain elements stand out.

Select the messaging that you want to POP!

We illuminate objects using our 12″ wide Light Tape® panels at a variety of lengths to form backlit squares and rectangles.  The blackout on the rear of the creative creates the delineation around the desired illuminated area, blocking out the unwanted light.

Send us your creative with the area you would like to illuminate.  We can make suggestions and quickly price out options.  We have worked with all the major installers around the country, and are well known in most markets.